2021-Present

Paubox
Healthcare Tech / B2B
Founding Designer — Brand & Product

Design materials for lead gen activities, product handouts, social channels, tradeshows/conferences, website and landing pages
Cross collaborate with Sales, Customer Success and Engineering/Product on design requests
Lead company rebranding and update all collateral with new look and feel
Hire and manage multiple contractors and agencies while leading brand direction
Support the Engineering & Product team and build out product interface UI/UX designs
Attend social mixers to understand customer prospect needs, pain points and frustrations as well as current customers’ experience with product
- Identify gaps of disconnect in product from social mixers and customer feedback

Supported the Marketing & Communications team by designing graphics needed for marketing collateral, social channels and web/mobile applications
- Create and manage promotional pop-up banners using Pendo on company website
- Re-designed the company's outdated email templates to elevate the company brand
Worked with a variety of marketing leads specializing in different clinical areas to promote important messaging and effective design
Maintained brand guidelines & assets for marketing team’s use
- Utilized Frontify, a digital style guide platform, to house branding guidelines & materials

Designed a variety of materials including: logos, business cards, brochures, tradeshow graphics & signage, social media campaigns, and websites
Retouch creative for use on various promotional materials
Lead concept and art direction for branding and campaigns
Worked efficiently to meet budget constraints while maintaining a high level of detail
Managed social channels and website to promote creative work in progress
- Photographed employee headshots
Proposed and implemented internal processes to help improve productivity
- Managed and organized files to be consistent with company's naming convention