Brand & Product Desiger
Brand & Product Desiger
WEBSITE / UI
JFC Electric is a commercial and industrial electrical contractor that provides electrical and communication solutions to a diverse range of customers. To grow their customer base, they needed an updated website that professionally showcased their work, displayed new job listings and diverted new email inquiries to the right contact person.
To set JFC Electric apart from their local competitors, I designed the homepage to become the focal point of the work they have done and paired the imagery along with a client testimonial. One key word from the testimonial would be highlighted as the “title” to showcase the quality of service JFC Electric customers have experienced. Following the testimonial is the CTA button which leads the viewer to the project portfolio page.
The intent of the design is to give a clean, minimalistic, modern approach and to let the imagery of projects become the focal point of visual interest for the viewer.
Studio: FUEL Creative Group / Role: Designer / Client: JFC Electric