UX / UI
The main goal of this product was to create an app that would allow users to quickly save and access recipes and eliminate any hassle and frustrations they experience with current products they are using. Running a research study allowed me to quickly analyze users needs, research competitors on the market, and confirm the need for my product. By organizing my research into affinity diagrams, I was able to understand their patterns, behaviors and frustrations and create design solutions based off of these initial interviews. After completing my first mid-fidelity prototype, it was important to understand if my initial design direction was on track with what users so I ran my first user testing study which highlighted some pain points that I was able to address in the early stages of my prototype. After addressing these issues, I improved my prototype and moved my designs into high-fidelity and ran additional user testing studies to evaluate any additional pain points until the success rate of completed tasks improved from 70% to 90%.